"Best Burger of the Year"  12-26-11

Burger of the Year: Dave’s Hot ‘n Juicy Cheeseburger. Wendy’s teased us for months about this burger, taking its time test marketing the new thicker, juicier patty before the fall introduction. It was careful because Dave’s Hot ‘n Juicy is a cornerstone of chain management’s efforts to reaffirm its place as a major player in the QSR market.

Dave’s Hot ‘n Juicy matters to Wendy’s because burgers matter to American diners. Pundits can forecast the end of the burger era, but when restaurants want to reconnect with consumers they do so with burgers. You can lose count of the number of chains that have used improved burgers to signal their quality commitment. Jack in the Box has just reformulated its burgers. Max & Erma’s is using a new burger line to fight back from bankruptcy. In Australia, Hungry’s Jack’s (Burger King) has adopted organic burgers in its market-share battle there with McDonald’s. Burgers continue to be the ultimate American signature dish. That’s what Dave’s Hot ‘n Juicy signifies; that’s why it’s the burger of the year.

10 Piece Meal  12-05-11

Plus Cake!

• 10 pc D&T Chicken

• 1 Large MPG

• 1 Large Creamy Cole Slaw

• 5 Fluffy Buttermilk Biscuits

• Family size cake

Double the Beef - Double the Cheese  12-05-11

Doubly Amazing!

Our best toppings and signature sauce. What's even better - is it's just $2.99!

The "W"

“Here's the Beef!”  10-03-11

Wendy's Introduces Dave's Hot 'N Juicy Cheeseburger

Wendy's® is giving its cheeseburgers a complete “taste-lift” by totally reinventing it – beef patty, bun and toppings -- and aptly naming it Dave's Hot 'N Juicy™ Cheeseburger.

An homage to Wendy's founder, Dave Thomas, the cheeseburger is the hottest and juiciest in the company‟s history.

“More than 40 years ago, my father named Wendy's after me,” said Wendy Thomas. “Now, we get to name our hottest and juiciest cheeseburger after him. It would make him proud – and hungry!”

Made with 100 percent fresh, never-frozen, North American* beef without fillers, additives, preservatives or flavor boosters, Dave's Hot 'N Juicy Cheeseburger is Wendy's thickest, hottest and juiciest hamburger ever. The beef's rich, mouth-watering taste is complemented by a warm, buttered, toasted bun for added flavor and texture, with a carefully-chosen assortment of fresh, high-quality toppings that make the flavor even more sumptuous. Of course, it has a naturally-square shape that consumers fondly associate with Wendy's. (Cue the napkins!)